What We Really Want This Valentine’s Day

February 12, 2016 | 1 Comment

What We Really Want This Valentine’s Day

There are two kinds of people; those who celebrate Valentine’s Day and those who don’t. Whether you’re the romantic type willing to stand in line for red roses, or you believe that Valentine’s Day is a consumerist holiday worth skipping, there’s room for everyone to celebrate love in their own way. We at Hammam happen to believe that we can share love in every unique expression, and that it’s got little to do with the material tokens we trade. We’re after something much larger. Valentine’s Day or Galentine’s Day; February 14th or April 14th, we’re all for celebrating connection.
The value, benefit and need for human connection is something we see at the spa every day. Living in a big city where we can spend an exorbitant amount of time engaging with technology as opposed to people, it can be hard not to feel isolated from time-to-time. We’re in a business where we can recognize the negative impacts that stress, loneliness and the everyday hustle can have on us both physically and emotionally. We have learned that there is so much to achieve by taking time for out for relaxation, dedicating time every day to self-care, and above all else, favouring human connection. Even though it is transformative to one’s health and wellness it’s so often overlooked.
The benefits of physical connection – touch – have been extensively researched. Hugging for example, has been shown to create a surge in dopamine, serotonin and oxytocin, the “feel-good” hormones in the brain. Human touch lowers heart rates and blood pressure and strengthens the immune system. Beyond touching, merely looking into another person’s eyes can have a profound emotional impact. Holding the gaze of a loved one can enhance feelings of security and commitment which are powerful boosters for self-esteem and love.
So although we wouldn’t say “no” to a heart-shaped box of chocolates, this year what we really want is connection. To touch and be noticed and marvel at how wonderfully human it is to value the relationships we’ve cultivated with loved ones platonic and romantic. Valentine’s Day or not, isn’t that what we all really want?

 

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